Neural
Marketing
An observatory of the mechanisms that shape what we notice, want and choose. Explore the space between an environment and a decision.
Visit Neural Marketing07 / The collective
Same letters. Different worlds.
Meaning is shaped by the conditions around it. These projects explore how attention, interpretation and institutions turn language into lived experience.
Neural
Artificial
Governance
A fictional institution and educational exploration of how collective decisions are made—and how they could be made differently.
Enter Artificial GovernanceA lab inside LettersWhere do
Where do
we part ways?
Change who decides, who can inspect the evidence and who can appeal. Explore the trade-offs in a hypothetical accountability arrangement.
Open the accountability labThe connectionFrom noticing
From noticing
to doing.
Letters supplies the source record. Neural Marketing explores perception. Artificial Governance explores institutions. Each is a different way into the question of what makes an idea useful.
Follow the accountability topic